We all know statistics such as how WordPress powers over 39% of the internet. Unfortunately, this CMS powerhouse can have its downsides.
If you also use email on WordPress, you may have noticed your emails go into the spam folder. This is more than just inconvenient. You’re losing many sales opportunities that you could get via effective email marketing.
Don’t worry, you’re not the only one with this problem. And you can easily fix a WordPress email issue if you know what to look for. If your WordPress emails are going to spam, continue reading to find out why and to discover a solution.
WordPress Is Not Sending Emails! Here’s Why
There are many reasons why your WordPress emails are landing in the spam folder. Let’s look at a few common instances before devising a solution.
Only Some Emails Are Going to Spam
Let’s say you notice most emails aren’t going to spam folders, but some are. In addition, some recipients may receive your emails but others won’t. If this is the case, your emails may not be the problem.
Some of the biggest email platforms, such as Google and AOL, have strict spam checks. And you can’t blame them — nearly 85% of emails sent are ACTUALLY spam.
But there’s something you can do to prevent ending up in the spam folder: make sure your email domain has a DMARC record. DMARC is a standard email authentication record. Email platforms look for this record to prevent spam and hacking.
There are two ways to apply a DMARC to your domain. Google lists steps to take, but these can be complicated. Instead, you can always trust an email service that can link to your domain name to ensure your emails are authenticated and can avoid spam filters.
Just About All Emails Are Going to Spam
If a significant amount of your emails are going to spam, there’s a chance your server could be blacklisted. This occurs when your emails have been marked as spam in the past. Email platforms won’t trust your future emails, and you’ll end up in the spam folder.
This doesn’t necessarily mean your emails are dangerous. Blacklisting happens, especially if you’re on a shared WordPress hosting account. Of course, blacklisted emails are a sign that you’ve been hacked — especially if an email platform found malware.
There are different online tools to check if your emails have been blacklisted, many of them are free. You can also trust a WordPress mail service with your future mail. These services will supply essential information, such as email status and any errors that occurred, so you always know the success of your marketing emails.
How to Get Your Emails Out of the Spam Folder: Choose an Email Provider
The best way to keep your emails out of spam folders forever is by choosing the best WordPress email provider. The best providers have servers configured for the highest possibly deliverability. You’ll always know the status of your emails and even if they’re opened or not. With this advanced technology, you’ll always know if there are any problems with your email deliverability.
In addition, setting up these services is easier than you think. Most allow you to set up your custom sending domain with sender name and email address. One-click DNS setup will also make your domain more reliable, ensuring you stay out of the spam folders.
Think you can’t afford these services or they’re too difficult to set up? You can find great WordPress email services with flexible pricing, many of which are free.
Other Best Practices to Know
While choosing a reliable WordPress email service will ensure you avoid the spam folder, your emails may be flagged because of simple mistakes you’re making. Review this checklist to improve your emails.
Use a Common TLD
Unique TLDs (top-level domains) are becoming extremely popular. In short, a TLD is the part of the website URL after your period. The most common TLDs are “.com,” though “.org,” “.net,” and geo-specific TLDs (such as “.ca,” “.uk,” etc.) are also common.
While TLDs can give more life to your website name, email platforms aren’t a big fan of them. That’s because spammers typically abuse TLDs. So if your TLD is something like, “.shop” or “.dev,” then you may need to rethink your website name or choose a new domain for your emails.
Avoid Using Attachments
Email attachments are a common source of viruses, so email platforms will likely send your email attachments to the spam folder. Because of this, we don’t suggest including attachments in your promotional emails. Instead, use media in your emails.
Let’s say you’re sending emails promoting a sale for your store. In order for your customers to receive the discount, they need a specific coupon. Don’t send the coupon via an email attachment. Instead, send the promo code as an image or text so your customers can enter the promo code during checkout.
Use a Clear “From” Name
The email domain matters, but so does your “from” name. If your domain is something legitimate, such as “store.com” but your “from” name is jumbled text and numbers, your subscribers will likely delete or even list you as spam.
Use your store name or your personal name as the “From” name for transparency. You can also combine both to make your business seem more human, such as “Bill From Store.”
Review Your Content
There are many content best practices to keep in mind. For example, refrain from using “risky” words in your content. These include “special offer” and “prize.” Malicious emails usually use these terms and email platforms have their own filtering mechanism for finding these words.
If you do any linking in the emails, make sure you only link to your website or other reputable websites. Always provide an unsubscribe button or link.
WordPress Emails Are Going to Spam? Worry No More
What should you do if your WordPress emails are going to spam? You can start by trying our service. Take a look at the features of our WordPress email solutions and click the Start Now button to pick your plan.