Do you want direct access to your customers’ inboxes? Email marketing is a crucial part of running a successful business, but you need to use the right tools.
The best WordPress SMTP plugin allows you to send emails right from your WordPress dashboard. That way, you can grow your business and not have to remember tons of different logins.
But how do you choose which SMTP plugin to use? Read on to learn more.
When choosing the best WordPress SMTP plugin, you need to consider what features you need or want. Features to look for include:
- Sending test emails
- Setting the sender address
- Filtering emails by status
You might also want to consider how easy the plugin is to set up and use. A good plugin will make it easy to change your WordPress SMTP settings so that you can better manage your emails.
Think about if you can keep track of your emails after sending them. Being able to monitor clicks and engagement can help you determine how successful your emails are.
When choosing a WordPress SMTP plugin, you should also think about how often the developer will update it. If the developer goes months without working on the plugin, that could be a sign they aren’t going to support it much longer.
Regular updates are important because they can fix any bugs. When bugs aren’t a problem, plugin developers should still update the software to be compatible with overall WordPress updates.
Before you download a plugin and configure SMTP in WordPress, look at the plugin information. Consider how recently someone updated the plugin and if it’s compatible with your version of WordPress.
You’ll get an idea of the reliability of the plugin and its developer. Then, you can make sure you won’t have to switch plugins down the line.
Next, you should think about how and if you can contact the developer of the plugin. The best WordPress SMTP plugin developer will offer at least one method you can use to contact them with questions or concerns.
If you pay for the plugin, the developer should offer priority support as part of your plan. But even free plugin users don’t have to do everything alone.
You may find an SMTP plugin that has everything you need, but that won’t matter if there’s no support. Make sure you can contact the developer at least through an email message to get the help you need.
If you can’t contact the developer or they make it difficult, you should consider another plugin. Then, you won’t have to try to figure out issues yourself.
Before installing and going through the SMTP setup in WordPress, test the speed of your website. After you install the plugin, test your website speed again to see how significantly it changes.
If a plugin slows your site down considerably, that can lead to a poor user experience. A slow site can also negatively affect your SEO, making it harder for people to find you through a Google search.
While you can do other things to speed up your site, removing a new, slow plugin is an easy fix. Then, you can look for another option that serves your needs without making your website harder to use.
You should also figure out what domain you’ll use to send emails. Ideally, you should be able to use your domain and connect your DNS server to the plugin to do so.
Then, your visitors and customers will be able to instantly recognize you as the sender. When running a business, using your domain to send emails can also make you look more professional.
People may be more likely to read the emails, which can help you build engagement and grow your business. If you can’t use your domain, you need to determine if the plugin is worth it for any other features it offers.
Number of Emails
When you first start sending emails, having a low monthly limit might not matter. However, you should consider if the plugin you choose offers room for growth in the number of emails you can send.
Think about if the plugin offers upgrades as your list grows so that you can keep using the tool. You might also want to know if you can pay to go over your limit for one particular month without upgrading.
Some plugins and plans set a hard limit, and you have to upgrade to send more emails. Other plugins are a bit more flexible, so you can pay for an overage when it occurs.
Logs and Analytics
You should also look for an SMTP plugin that allows you to view email logs and analytics. Logs allow you to view emails as well as their status and information about them, such as the send time and recipient.
Analytics can tell you about email delivery and engagement, so you can track when people get an email and if they click on it. A good plugin will also include a progress bar to show you how close you are to meeting your monthly limit.
Then, you can determine if you regularly hit that maximum and if you should upgrade.
Free or Premium
In some cases, a free SMTP plugin will be more than enough for your needs. However, you might want to pay for more emails or better support, especially if you have the money for it in your business budget.
If you want to pay for a plugin, think about how much you can afford to pay each month or year. Then, you can look for a plugin that meets those needs while offering the features you want.
What’s more, look for a plugin with free and premium options. You can really test out the plugin that way, and you can upgrade to a higher tier if you choose.
The Best WordPress SMTP Plugin
If you want to make sure your emails get to inboxes, you need the best WordPress SMTP plugin. Then, you don’t have to send emails into the abyss and hope they don’t end up in someone’s spam.
Instead, you can focus on sending emails that provide value and can help your customers. Soon enough, your emails can help your business grow and succeed.
Do you want to try a good SMTP plugin? Check out the features and download WP Mail Pro today.