Your business has come far. WordPress has made it possible for you to maintain your website and even send emails to your customers.
But you might notice something strange when you try sending emails the first few times: your WordPress emails going to spam.
You and your customers both know that your business is legitimate, so why are your emails being marked as spam?
This article will walk you through how to avoid WordPress emails going to the spam folder.
Low Email Interaction
Another problem might be that there aren’t enough people on your list interacting with your emails. The sad reality is that everyone gets bombarded with advertisement emails every day. This leads a lot of people to simply mark most of their emails unread without ever opening them.
If people simply aren’t opening emails from you, then most email server algorithms will assume that there aren’t many people who actually want to read your emails. When this happens, the algorithm assumes that your emails are spam and act accordingly.
To prevent this, try to motivate people who will actually come back and shop at your business frequently to get onto your email list. If it seems obvious that the person is never going to even look at your emails, then that isn’t someone you want on your email list.
Punctuation and Spelling
This is a big one that spam filters look for. A lot of spambots will use a translator to send mass emails in English. However, these translators tend to be lacking somewhat when it comes to spelling and grammar.
The good news is that this helps filter out malicious emails designed to put a virus on your computer. Spam filters simply need to look for emails with a lot of spelling and grammatical errors. The bad news is that this means you have to be extra careful when drafting your emails.
You might consider having someone read over your email drafts before you send them. Having a person or two verify that your spelling and grammar are correct will make your emails look more legitimate. This way your emails are less likely to be sent to the spam folder.
Image to Text Ratio
If your emails are going to spam, then your first issue might be your image to text ratio. Spam filters look for emails that are too flashy. This means that if your emails have a lot of images in them but not a lot of text, then your emails will go straight into your customers’ spam folders.
To prevent this, make sure that you use plenty of text in your emails. This will make your emails look a little less flashy, so they won’t be doomed to the spam folder anymore.
This doesn’t mean you should never use images in your emails at all. You just need to be careful of how many you’re using each time you send one.
Stale Email List
A stale email list means that your emails are going to emails that are inactive or deleted. If your emails are going to too many of these accounts, then this doesn’t look good for your email address. This is one of the handfuls of items that spam filters look for.
When you consistently send emails to accounts that haven’t even been opened in years, then this indicates that you aren’t checking the validity of your email list as often as you should. This can make it look like a bot is writing your emails rather than a person. When a spam filter notices this, it will usually mark your email address as spam.
This can be prevented by checking in on your email list every once in a while. Check to make sure emails aren’t being sent back to you as undeliverable.
Broken or Insecure Links
Putting links in your emails can be a great way to get people to go from their email inbox and onto your website. This makes it a simple way to get increased business from your email campaigns.
However, you should be careful of external links, or links that aren’t from your own website. If these links are corrupted or insecure, then this could expose you and your customers to malware attacks. Spam filters attempt to prevent this by searching for broken, insecure, and inactive links.
To account for this, go ahead and double-check any links you put in your emails. This will ensure that your links work. It also ensures that you entered the right link in the first place.
How You’re Sending Your Emails
Finally, for emails from WordPress going to spam, the problem might just be the way you’re sending your emails. WordPress isn’t technically an email service. This means that when you go to send an email through WordPress it uses PHP instead of SMTP so the email itself is sent from your website’s server.
It might surprise you to learn that this is very similar to a method that a lot of spambots use to send emails. This means that spam filters use this to identify malicious emails. So if you’re not running your WordPress emails through the proper channels, then this leads to WordPress emails going to spam.
By activating a WordPress plugin that enables SMTP emailing, this problem can be solved easily.
Stop Your WordPress Emails Going to Spam Folders Today
If you keep seeing your WordPress emails going to spam, then one of the above issues might just be your problem. But you’ll need a company you can trust to solve the issue of how your WordPress emails are being sent.
That’s why you should trust WP Mail Pro for the job. Our service is an All in One Solution for sending emails in WordPress so that you can get your emails to customers and move on with your day.
So if your business is ready to start sending WordPress emails to the inbox not the spam folder, then Get Started for Free and see how we can help you today.